HOW TO MAKE A WEBSITE THAT CAN DRIVE FOOTFALL IN YOUR BUSINESSES
The fancy gym equipment, the professionally trained staff, the VIPs and celebrities in our gym membership list and the strategic location of our mountain view gym and fitness center created headlines for all the right reasons in early 2008. Our VIP access fitness center has been chiseled into a premier destination for body buffs on the look out for a unique calming ambiance.
However, like Goliaths who fared in their glorious times, we had to stoop down when the global crisis we choose to coin as David hit every business of different magnitude. We were not exempt from the grim scenario of having a nosedive decrease in footfall, an almost sudden death situation for our operations. But we are very fortunate to be backed up by a crisis management plan that seemed to have foreseen the vicious attack of the crisis.
To back up our operations, we had to take full advantage of what an online presence can do to augment that part of our normal operations that can no longer be addressed by the mere awareness of our existence. We had to make the full know how of how to make a website work for this void of spreading the news of our eased membership fees, other offers and perks that are meant to drive the footfall back.
The powerful imagery that is the main play of our website has been the major driver of traffic to our website, and it did not take long for this website traffic to be translated to footfall that we needed in the first place.